We help athletes unlock NIL opportunities to maximize their earning potential.
Athletes gain essential skills for branding, leadership, and life beyond sports.
42U strengthens university programs by boosting media exposure, increase donor participation, sponsorships, and talent recruitment.
Missing out on top talent means your program risks falling behind, losing to competitors who offer holistic athlete support.
Without athlete-focused branding and media strategies, your program stays in the shadows, while others thrive in the spotlight.
Athletes unprepared for life after sports can dim the legacy of a program that once stood for excellence and growth.
Universities and athletes gain higher media exposure and lucrative sponsorship deals, driving new revenue streams.
Offer advanced support in athlete branding and career development, attracting top talent and fostering success.
Prepare student-athletes for life after sports through career building, personal branding, NIL strategy, and performance under pressure support.
Universities will:
Unlock life returns for the 99% of student athletes
Maximize their athletes’ NIL potential, ensuring both personal and institutional growth.
Strengthen their athletic program’s competitive edge by developing well-rounded, marketable athletes.
Enhance their reputation and attract top-tier talent through strategic branding, career development, and media exposure.
We start by understanding your program’s unique needs and challenges with todays college sports landcapr. Together, we identify opportunities for growth, branding, and athlete development.
Based on our findings, we create a customized plan to evaluate your athletes, enhance their opportunities, build their performance under pressure and strengthen your program’s visibility.
Our team works closely with your program to integrate the plan seamlessly, providing ongoing support and resources to ensure long-term success.
We track progress, gather feedback, and refine strategies as needed to ensure optimal results for both athletes and the program.
Discover some of the college and universities that trust their athletes with 42U to to highlight the unique qualities that make them winners
At the heart of our mission is a simple promise: we are committed to empowering student-athletes and enhancing athletic programs with solutions rooted in real-world experience. Founded by former student-athletes and advised by experts with over 50 years of combined experience in media, academia, HR, sports psychology, and intellectual property, we understand the challenges you face and offer tailored solutions to meet your needs.
We guarantee focused, personalized strategies designed to help your program thrive in the evolving world of NIL and beyond.
Customized for Your Program
Every plan is tailored specifically to meet your program’s goals, athletes’ needs, and challenges.
