Educate.
Develop.
Brand.

We partner with university athletic departments and their student-athletes to build personal brands, enhance NIL opportunities, and develop skills that prepare them for life after sports through tailored education, development, and branding services.

Empowerment

We help student-athletes unlock NIL opportunities to maximize their earning potential.

Development

Student-athletes gain essential skills for branding, leadership, and life beyond sports.

Strengthening

42U strengthens university programs by boosting media exposure, increase donor participation, sponsorships, and talent recruitment.

We understand and help with navigating:

NIL Complexity
Universities struggle to guide student-athletes through complex NIL regulations, limiting endorsement opportunities.

Lost Recruitment Opportunities
Programs lacking personal development support lose top talent to better-equipped competitors.

Missed Sponsorships and Media Exposure
Without strong student-athlete branding, universities miss valuable sponsorships, media attention, and corporate partnerships.

Life After Sport Support
Student-athletes face inadequate career preparation, damaging the program’s reputation for holistic development.

What's at Stake?

Navigating the NIL landscape without expert guidance leaves valuable opportunities untapped and student-athletes underrepresented.

Missing out on top talent means your program risks falling behind, losing to competitors who offer holistic student-athlete support.

Without student-athlete-focused branding and media strategies, your program stays in the shadows, while others thrive in the spotlight.

Student-athletes unprepared for life after sport can dim the legacy of a program that once stood for excellence and growth.

By aligning with 42U, your program will not only support its student-athletes but also secure its place as a leader in the college sports landscape.

Enhanced Visibility and Sponsorship Opportunities

Universities and student-athletes gain higher media exposure and lucrative sponsorship deals, driving new revenue streams.

Competitive Advantage in Recruitment

Offer advanced support in student-athlete branding and career development, attracting top talent and fostering success.

Holistic Athlete Development

Prepare student-athletes for life after sport through career building, personal branding, NIL strategy, and performance under pressure support.

When athletic departments partner with 42U, they gain a committed partner focused on helping programs and student-athletes succeed. By tackling challenges of the NIL era, this partnership enhances athlete empowerment, boosts program visibility, and unlocks new revenue opportunities.

Universities will:

Unlock life returns for the 99% of student-athletes

Maximize their student-athletes’ NIL potential, ensuring both personal and institutional growth.

Strengthen their athletic program’s competitive edge by developing well-rounded, marketable student-athletes.

Enhance their reputation and attract top-tier talent through strategic branding, career development, and media exposure.

What We Do

We start by understanding your program’s unique needs and challenges with today’s college sports landscape. Together, we identify opportunities for growth, branding, and student-athlete development.

Based on our findings, we create a customized plan to evaluate your athletes, enhance their opportunities, build their performance under pressure and strengthen your program’s visibility.

Our team works closely with your program to integrate the plan seamlessly, providing ongoing support and resources to ensure long-term success.

We track progress, gather feedback, and refine strategies as needed to ensure optimal results for both athletes and the program.

Schools Partnered With 42U

Discover some of the college and universities that trust their athletes with 42U to to highlight the unique qualities that make them winners

Our promise to you

At the heart of our mission is a simple promise: we are committed to empowering student-athletes and enhancing athletic programs with solutions rooted in real-world experience. Founded by former student-athletes and advised by experts with over 50 years of combined experience in media, academia, HR, sports psychology, and intellectual property, we understand the challenges you face and offer tailored solutions to meet your needs.

We guarantee focused, personalized strategies designed to help your program thrive in the evolving world of NIL and beyond.

Expert-Driven Solutions
You’ll benefit from advice and strategies guided by decades of experience across sports, media, and academia.

Customized for Your Program
Every plan is tailored specifically to meet your program’s goals, student-athlete’ needs, and challenges.

Ongoing Support
We don’t just implement and leave, we continuously support and adjust strategies to ensure lasting success. We are a partner and integrate into your department.

Results You Can Trust
Our proven methods will help you unlock new revenue streams, boost visibility, and prepare student-athletes for long-term success.

Learn more today by reading our white paper on

the changing sports landscape

Comprising of the unspoken areas and the predictions of where the college sports world is going.

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