In this episode, Syracuse University Falk College sport management professors Rick Burton and Dave Meluni dive into the latest developments shaping the ever-evolving NIL landscape in college athletics.
Joining the conversation are Val Ackerman and Stephen Bienko, who share insights on how name, image, and likeness is transforming the relationship between athletes, universities, conferences, and brands.
The discussion explores the opportunities and challenges surrounding NIL, the growing importance of athlete branding, and what schools must do to better prepare student-athletes for long-term success both on and off the field.
From conference leadership to athlete development and brand strategy, this episode offers an inside look at the future of college sports and the changing business of athletics.