In the new era of college athletics, Rutgers is taking a key step toward helping athletes with their personal branding. The Scarlet Knights have announced a partnership with New Jersey-based 42U.
Through 42U, Rutgers athletes will have access to personal branding workshops, life after sport support and personal branding kits. They will also receive a psychological assessment, which is enhanced by 42U head of sports psychology Dr. Nick Molinaro.
The partnership will bring personal branding together with life after sports, as well as promote psychological performance development. Rutgers is believed to be one of the first Power Four programs to integrate those aspects under one model.
“Scarlet Knights For Life is rooted in meeting student-athletes where they are and walking alongside them throughout their college journey,” said Rutgers senior associate athletics director Carey Loch in a statement. “Through personalized career coaching, we help them navigate personal branding opportunities, pursue meaningful internships and careers, and explore advanced degrees with clarity and confidence.
“Our relationship with 42U gives student-athletes the opportunity to build a customized personal brand while learning how to authentically communicate their values and strengths. We see firsthand how the confidence gained through this process becomes a true difference-maker, influencing not only their professional success but how they approach every aspect of their life.”