College athletics is undergoing its biggest transformation in decades, and athletic departments can no longer rely on yesterday’s playbook to compete in today’s NIL era. In this thought-provoking Sports Business Journal op-ed, Stephen Bienko argues that the future of college sports depends on reimagining athletic departments as both mission-driven organizations and revenue-generating businesses. With NIL, revenue sharing, […]
The NIL era has created unprecedented opportunities for student-athletes, but success requires far more than signing endorsement deals or growing a social media following. In this interview with CanvasRebel, Stephen Bienko shares the personal experiences that inspired him to build 42U and his mission to help student-athletes discover who they are beyond the game. Drawing from his […]
In the summer of 2024, the Rutgers Scarlet Knights For Life program, led by Carey Loch, Senior Associate Athletic Director for Student-Athlete Development and Success, partnered with a company named 42U in an alliance which augments the work her office performs daily in support of student-athletes. Scarlet Knights For LifeThe vital mission of Scarlet Knights For Life remains one of […]
In the new era of college athletics, Rutgers is taking a key step toward helping athletes with their personal branding. The Scarlet Knights have announced a partnership with New Jersey-based 42U. Through 42U, Rutgers athletes will have access to personal branding workshops, life after sport support and personal branding kits. They will also receive a psychological assessment, which […]
